Founded by a mom named Kathy Wen whose son had issues with sensitive skin and eczema as a baby, the popular children’s clothing brand Free Birdees was born out of necessity.
When Kathy’s two young boys would wake up at night with sweaty heads, “She and her husband would always reach out for their secret stash of bamboo viscose PJs,” the company writes. “Now, she would like to offer the highest quality bamboo viscose materials with one-of-a-kind, hand-drawn designs to you and your birdees!”
From the beginning, the Free Birdees founder tested every child-friendly material she could, regularly asking her sons for their feedback. And with its buttery-soft texture and breathability, bamboo fabric soon became indispensable to her family. Her team then worked for more than two years to find the very best ethically operated vendor partners committed to sustainability and fair wages.
Free Birdee’s signature eco-friendly bamboo viscose is made from the highest-grade yarns and sewn slowly to ensure premium craftsmanship, resulting in an ultra-soft hand feel and long-lasting durability. The stretchy hypoallergenic material allows for easy, unconstrained movement. It also helps keep little ones comfortable by naturally regulating temperature. Bamboo fibers are naturally antimicrobial and more absorbent than other common materials like cotton, keeping your baby’s skin dry when it’s hot.
It’s a difference you can feel, the brand says. It always starts with the finest raw materials and workmanship, which can only come from the best mills, printers, and manufacturers.
Soft meets cute
But creating the perfect material is only part of the Free Birdees success story. The family-owned company is run by moms. The dozens of exclusive, completely unique prints they use on their clothing are designed in-house by moms, too. Those stylish one-of-a-kind prints make a difference you can see — and post to Instagram about — sparking the imagination with fun and adorable themes.
From sea turtles and dinosaurs to farm animals with tractors and white truffle burgers with fries, there’s a Free Birdees collection that’s sure to light up their faces. After trick-or-treating, your kids will love eating candy wearing their Ghosting Around footies from the Halloween Collection. And they’ll be extra cozy by the tree this winter with the Holiday Collection, featuring prints with Santa and polar bears. In fact, the whole clan can get in on the fun with picture-perfect matching family Christmas pajamas for kids and adults.
Whether you’re looking for babies or toddlers, Free Birdees has essentials across every category, with pajamas, sleep sacks, rompers, coveralls, footies, underwear, twirling bodysuit dresses, and, yes, peplum bloomers. There’s also a great selection of bedding and blankets so soft they feel like a second skin.
Some babies are so cute, you have to put a bow on them, like this impossibly sweet tropical-themed Calypso Fish Hair Bow. And for little ones who love to space out, there’s the matching Diamonds in the Sky Newborn Gown & Knot Hat Set. They’ll eat it right up, along with this deliciously delightful Frosted Blue Milk and Cookies Coverall.
Free Birdees also offers plenty of options for adults, including pajama sets and joggers for women, like these comfy loungers with Enchanted Forest Woodland Animals, which of course come in matching kids sets. And hint, hint: dads love the comfy pajamas and boxers. (Still, if you’re ever less than thrilled with a Free Birdees product, returns are easy with the 30 Day Happiness Promise.)
Feel-good pajamas
Beyond sourcing from ethical, sustainable manufacturing partners, Free Birdees uses a durable, recyclable poly-mailer called EcoEnclose made 100% from waste. They even print their brochures and paper inserts on Forest Stewardship Council-certified paper with eco-friendly soy-based ink.
“At Free Birdees, we’re not just striving to create the best baby and children’s clothing, but to leave the world better than we found it,” writes the brand. “We want to teach our kids and future generations to help not only preserve our planet, but to also be good stewards of humanity.”
And as part of that effort, Free Birdees is partnered with 1% for the Planet, a nonprofit organization that educates and inspires businesses to support environmental causes, with the aim to make positive changes in pollution, climate, food, water, land, and wildlife.
“We have pledged to donate 1% of our annual sales revenue regardless of profit to the betterment of our planet,” writes the company. “If you’ve bought anything from Free Birdees, you’ve also contributed to their work. Because we’re all in this together.”
Turns out those velvety-soft Free Birdees are feel-good PJs in more ways than one. And with no shipping or billing forms to fill out, you can get the same warm and cuddly feeling when you use Amazon Pay at checkout on the Free Birdees website.